In today's world, digital is everything! This is why Ostanding uses digital sublimation in order to print the perfect window shade. However, there are two different ways to print on fabric. As stated, Ostanding uses digital sublimation, but some companies use roller dye sublimation as their printing choice. Even though there are some similarities between the two, there also differences….two distinct differences that most companies know about. The use of color and the cost of production are usually the basics when comparing the two methods.

Digital sublimation is the use of a printer and sublimation ink in order to print images onto transfer paper. Then, using heat, the image is transferred to the fabric of the customer’s choice. This method isn’t the most cost effective because of the how much it costs to buy heat transfer paper and the process of printing images onto the actual fabric. However, digital sublimation allows companies to print on any type and any size of fabric. Roller dye sublimation is an antiquated process, but it is the most cost effective. The only thing necessary is setting up the actual printer with the sublimation ink inside. However, roller dye printing requires large amounts of fabric. Even though companies may not spend as much money on the printing process, most of the costs do tend to go towards buying fabrics for the process.

Colors are everything. The more colors you have to work with, the more diverse a project actually is. Digital sublimation uses a variety of colors. The only thing a company has to do is set up the sublimation ink. Roller dye printing is only allotted few colors, which doesn’t give off very much diversity. 

There are different types of techniques that one can use for the sake of etching digital designs on to the fabrics and other equipments. Two of the most common techniques have to be digital printing sublimation and roller dye sublimation.

Both these techniques are handy and efficient and yet it is digital printing sublimation that seems to have an upper hand. What makes it one of the top choices? Let us check it out here.

What is digital printing sublimation?

When you are looking to find the right kind of products that could be of use on placement marketing, it is our large sized made to order custom printed shades that can be of help. When you are choosing these services, you will be able to accentuate your products and make people understand as to how your products are the best that they could hope of.

When you are looking to market your products efficiently, you will have to take care of a lot of different strategies. There are so any options and choices that you have at hand and by opting to explore our customized solutions and befitting digital printing services, you can have some of the best marketing promotion of your product.

What Is Placement Marketing?

Ostanding uses digital sublimation as its form of printing in order to provide you with quality shades, but it can be difficult to know that for a fact without first knowing what digital sublimation is and what makes it more accurate and a better fit for your shades as opposed to other forms of printing, such as the more traditional roller dye sublimation method. To put it simply, digital sublimation is a lot newer, but with the use of technology, it makes the printing process a lot easier, and it gives people a wider variety of designs and colors to work with while still maintaining pinpoint accuracy at a minimal cost.

Digital Sublimation vs. Roller Dye Sublimation

The way that digital sublimation works is through printing an image onto fabric based on different dispersed dyes, which can be sublimated anywhere from less than 150 to 230. Then, depending on the image, dispersed dyes are printed to a special type of paper that transfers the image onto the fabric using a specific amount of temperature, pressure, and time. The reason that companies make sure of digital sublimation machines is that they are high in speed, but low in cost. These machines produce vivid, sharp, and accurate images for your shades. 

Placement marketing is not a new thing. Product placement in books, movies and other venues started back in 1873, when the transport and shipping companies began to lobby to have their names placed in the novel, Around the World in Eighty Days by Jules Verne. You will find that since that time, product placement in novels has been a popular method for companies who are trying to develop their name or image.

Placement marketing is often created by having someone of some measure of fame hold the product being marketed in their hands in a photograph. If the item is too large to be held, then just having it in the same photo as the famous individual will often cause people to start to notice the product on the store shelves.

The first film to win the Academy Award for Best Picture was Wings, in 1927. This film participated in placement marketing by having Hershey’s chocolate predominant in a scene so that people would see it.